Goar Avetisyan: Redefining Beauty Through Empowerment

Makeup is more than a beauty tool—it’s a form of self-expression and confidence. Goar Avetisyan, an Armenian-born, Russian-raised makeup artist, has turned her passion into a global mission: to uplift women, especially those with visible skin conditions, scars, or illnesses.

Goar’s work is not just about transformation—it’s about empowerment. She listens to her clients’ stories and helps them feel seen and beautiful. One of her most touching moments was transforming a woman undergoing cancer treatment, showing the emotional impact makeup can have.

Her message is clear: true beauty lies in embracing individuality. Goar doesn’t aim to hide imperfections but to highlight strength and authenticity. Her viral videos have inspired millions by showcasing resilience and inner beauty.

Through compassion and creativity, Goar proves that makeup isn’t about perfection—it’s about confidence and self-love.